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Harriet Kingaby and Florencia Lujani

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Harriet Kingaby and Florencia Lujani
‘Persuadables’ – the key audience for green growth
03 March 2023 • New research from Media Bounty finds the key to unlocking growth in the sustainable products market is to apply the basic law of how to grow – sell to light buyers. Harriet Kingaby, Co-chair at The Conscious Advertising Network and Florencia Lujani, Strategy Director, Culture & Climate at Media Bounty, outline 10 key recommendations.
About Harriet Kingaby and Florencia Lujani

Harriet Kingaby is Co-chair at The Conscious Advertising Network and Insight Director at Media Bounty, and Florencia Lujani is Strategy Director, Culture & Climate at Media Bounty.